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We build the editorial office we build text video or graphic content in such a medium and the other element of such a campaign that we run is simply the media. it can be like this on the one hand SEO activities that are happening here all the time during our conversation scroll while SEO you know this is a move postponed in time very good move very effective move but you have to wait for it but unfortunately most customers don't want to wait. PS No we have monthly KPIs and you have to give something. GM KPI of course it is. So then we bring in a quality reader simply by using CPC campaigns Google AdWords Facebook Ads. PS Okay. GM We usually run both media in parallel.
For the first quarter we bring the reader from every source and then there is a qualitative analysis of how each reader converts from each advertising format and here we can our task with what we settle with customers that is to bring a qualitative reader which is not like part of the campaign let's say for the last ten years was conducted that the number of clicks whatsapp mobile number list in the cost estimate counts one thousand clicks ten thousand one hundred thousand PS It doesn't matter if it's from China India or someone valuable. GM One hundred thousand clicks in AdWords had it was in the cost estimate it doesn't matter how long the user was on a given page.
There is absolutely no such possibility here. We settle accounts with the client by qualitative traffic and we understand qualitative traffic as the time spent on the website the bounce rate of course with full awareness that the bounce rate can be properly modified with changes in Analytics but we usually assume that an event in Analytics is stitched on such the level that is needed to consume the first content if it is an article with an average length of about three thousand characters we assume this bounce rate this event at the level of about one minute. PS Okay.