Launching a Digital PR Campaign Year Months A Digital PR Campaign How to Launch a Successful Online PR Campaign Online PR campaigns have many advantages including low cost quick response Your ease of measurement. What they are What tools do they use How to use them effectively You will learn in this article. Contents What is epry What are the tools used in digital PR How to maintain an online presence Principles of effective epr Advantages of epr With the rise of the Internet Your the emergence of many websites people became aware of maintaining media relations with journalists online Your responding to them specific needs. In turn traditional media began using new communication tools associated with the Internet from email to newsroom software. With the help of social media Your websites businesses can also act as publishers speaking directly to Internet users. Communication in a crisis has also taken on a new look. A companys reputation can easily be damaged by an inadequate response to critical posts by popular bloggers or contacts in online communities.